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One of the largest wineries in the world significantly increased sales results in direct and indirect channels after expanding the usability of Neogrid solutions.

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One of the largest wineries on the planet significantly increased sales results in direct and indirect channels after expanding the usability of Neogrid solutions. Wine producer and exporter with many years of experience that has been increasing its market share worldwide

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Challenge

 

Only a few employees dominated the access and visualization of data from Neogrid solutions. As a result, the information was not really used for decision-making. The organization realized that it was necessary to expand usability of the solutions to the Commercial, Market Intelligence and Trade Marketing teams.

Solution

 

After training for the functionalities of the standard dashboard, with the necessary adjustments for the wine industry, the winery conducted training for direct and indirect channels teams.

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Solution

 

After training for the functionalities of the standard dashboard, with the necessary adjustments for the wine industry, the winery conducted training for direct and indirect channels teams.

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Result

 

The average number of accesses after the project started grew by 474%, while the number of daily users grew by 240%.

 

With greater adherence to the solutions, a cultural change began inside the company, as it increased focus and benefited even more from data. The teams involved in the process started to monitor sales and act using data from Neogrid solutions.

 

During the collaborative work plan, which lasted five months, there was an increase of 111% in sales revenue and 87% in the quantity sold through the indirect channel, compared to the previous year.

 

The project was so successful that, currently, training on the solution is part of the training program for the company's new employees.

Expanding the usability of Neogrid solutions pays off!

 

Contact Neogrid and make sure your company is at the pace of consumers.
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