SOLUTION

Through its visibility solution, connected manufacturer and distributor, presenting relevant data for decision making, Neogrid provides an intuitive service to capture the data goal being sought after.

In the three months of the program, Kraft Heinz and the indirect channel scheduled frequent meetings to closely monitor the insights shown by the tool. “We followed the results every day, sharing the difficulties and seeking solutions to improve performance and achieve the campaign's objectives,” says Maxwell Barbaresco, the distributor's commercial manager.

According to Max, the secret of success was looking at the data in detail: “Kraft analyzed Neogrid's data every day and forwarded accurate information so that we could act on every opportunity”. He adds: “This exchange between manufacturer and distributor through accurate data is fundamental for business success”.

"Taking advantage of a World Cup's year, preparing the quarterly campaign in advance and having a thematic sales incentive, generated great results with a focus on profitability. Having the contribution and engagement of the distributor's team and full support from Neogrid with the necessary information to reach the KPIs was, undoubtedly, a great success,” Ana Paula Oliveira, Heinz Sales Executive.

"Taking advantage of a World Cup's year, preparing the quarterly campaign in advance and having a thematic sales incentive, generated great results with a focus on profitability. Having the contribution and engagement of the distributor's team and full support from Neogrid with the necessary information to reach the KPIs was, undoubtedly, a great success,” Ana Paula Oliveira, Heinz Sales Executive.

SOLUTION

Through its visibility solution, connected manufacturer and distributor, presenting relevant data for decision making, Neogrid provides an intuitive service to capture the data goal being sought after.

In the three months of the program, Kraft Heinz and the indirect channel scheduled frequent meetings to closely monitor the insights shown by the tool. “We followed the results every day, sharing the difficulties and seeking solutions to improve performance and achieve the campaign's objectives,” says Maxwell Barbaresco, the distributor's commercial manager.

According to Max, the secret of success was looking at the data in detail: “Kraft analyzed Neogrid's data every day and forwarded accurate information so that we could act on every opportunity”. He adds: “This exchange between manufacturer and distributor through accurate data is fundamental for business success”.

“Fantastic results that prove how close management, with the transformation of data into intelligence, makes a difference for the end results of the parties involved!”, celebrates Thais Pitaluga Gonzaga, Indirect Commercial Manager Food Service Brazil, at Kraft Heinz.