---
title: Find out how Kraft Heinz increased their sales by 98%
---

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**Success Case**

 

**Kraft Heinz increases sales by 98%** in the single-serve packet category in action with distributor

 

![$1mk7jzd9rcp](https://hub.neogrid.com/hs-fs/hubfs/$1mk7jzd9rcp.png?width=403&height=338&name=$1mk7jzd9rcp.png "$1mk7jzd9rcp")

The Kraft Heinz Company is the **third-largest food and beverage company in North America and the fifth-largest food and beverage company in the world**, with eight $1 billion+ brands. A globally trusted producer of delicious foods and quality products. The Kraft Heinz Company provides high quality, great taste and nutrition for all eating occasions whether at home, in restaurants or on the go.

![$s4u0pfn8h5f](https://hub.neogrid.com/hs-fs/hubfs/$s4u0pfn8h5f.png?width=323&height=312&name=$s4u0pfn8h5f.png "$s4u0pfn8h5f")

**CHALLENGE**

 

The manufacturer was seeking sales growth and assertiveness with a greater focus on the condiments and single-serve packet categories. At the end of 2022, Ana Paula Oliveira, sales executive, created a quarterly incentive program and **invited one of the Heinz distributors in Brazil to work collaboratively, aiming to increase the sales volume and assertiveness of their products.**

 **SOLUTION**

 

Through its visibility solution, connected manufacturer and distributor, **presenting relevant data for decision making,** Neogrid provides an intuitive service to capture the data goal being sought after.

 

In the three months of the program, Kraft Heinz and the indirect channel scheduled frequent meetings to closely monitor the insights shown by the tool. **“We followed the results every day, sharing the difficulties and seeking solutions to improve performance and achieve the campaign's objectives,”** says Maxwell Barbaresco, the distributor's commercial manager.

 

According to Max, the secret of success was looking at the data in detail: **“Kraft analyzed Neogrid's data every day and forwarded accurate information so that we could act on every opportunity”**. He adds: **“This exchange between manufacturer and distributor through accurate data is fundamental for business success”**.

![$4sx5pkbnigc (1)](https://hub.neogrid.com/hs-fs/hubfs/$4sx5pkbnigc%20(1).png?width=297&height=291&name=$4sx5pkbnigc%20(1).png "$4sx5pkbnigc (1)")

"Taking advantage of a World Cup's year, preparing the quarterly campaign in advance and having a thematic sales incentive, generated great results with a focus on profitability. Having the contribution and engagement of the distributor's team and full support from Neogrid with the necessary information to reach the KPIs was, undoubtedly, a great success,” **Ana Paula Oliveira, Heinz Sales Executive.**

![$4sx5pkbnigc (1)](https://hub.neogrid.com/hs-fs/hubfs/$4sx5pkbnigc%20(1).png?width=297&height=291&name=$4sx5pkbnigc%20(1).png "$4sx5pkbnigc (1)")

"Taking advantage of a World Cup's year, preparing the quarterly campaign in advance and having a thematic sales incentive, generated great results with a focus on profitability. Having the contribution and engagement of the distributor's team and full support from Neogrid with the necessary information to reach the KPIs was, undoubtedly, a great success,” **Ana Paula Oliveira, Heinz Sales Executive.**

 **SOLUTION**

 

Through its visibility solution, connected manufacturer and distributor, **presenting relevant data for decision making,** Neogrid provides an intuitive service to capture the data goal being sought after.

 

In the three months of the program, Kraft Heinz and the indirect channel scheduled frequent meetings to closely monitor the insights shown by the tool. **“We followed the results every day, sharing the difficulties and seeking solutions to improve performance and achieve the campaign's objectives,”** says Maxwell Barbaresco, the distributor's commercial manager.

 

According to Max, the secret of success was looking at the data in detail: **“Kraft analyzed Neogrid's data every day and forwarded accurate information so that we could act on every opportunity”**. He adds: **“This exchange between manufacturer and distributor through accurate data is fundamental for business success”**.

![$71c76mxaa3g](https://hub.neogrid.com/hs-fs/hubfs/$71c76mxaa3g.png?width=299&height=301&name=$71c76mxaa3g.png "$71c76mxaa3g")

“Fantastic results that prove how close management, with the transformation of data into intelligence, makes a difference for the end results of the parties involved!”, celebrates **Thais Pitaluga Gonzaga, Indirect Commercial Manager Food Service Brazil, at Kraft Heinz.**

 

 **RESULTS**

 

The campaign was a success, reaching the following figures:

 

Growth compared to the previous quarter: **Overall**

- Sales 56%
- Assertiveness: 26%

Growth compared to the previous quarter: **Condiments**

- Sales: 61%
- Assertiveness: 84%

Growth compared to the previous quarter: **Single-serve packets**

- Sales: 98%
- Assertiveness: 20%

**SPEAK TO A SPECIALIST NOW.**

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